Instead of following the classic "About Us" script and writing a few paragraphs about the company's mission and origins, try something different -- there are plenty of ways to make your brand more compelling to someone who doesn't know about you.
Take ATTU, for example. A lot has happened since it was founded in 2019, so the company chose to share those milestones using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text.
We especially love the humble references to how ATTU received funding, how it switched its brand positioning -- and most importantly, how it switched back to its original model. This speaks volumes to the value honesty and humbleness can play to your customers. Don't be afraid to talk about your ups and downs; your customers will trust what you say that much more.